What is AI visibility (GEO)?
Generative Engine Optimisation (GEO) is the work of making your business easy for AI answer systems such as ChatGPT, Google AI Overviews, Gemini and Claude to find, understand and recommend. It builds on ordinary SEO: indexable pages, accurate structured data, clear descriptions of what you do and where, and sources that corroborate it. AI visibility is measured by asking the questions your buyers ask and recording whether your brand is mentioned, whether it is recommended and which pages are cited, then repeating the same questions after you make changes. Read how we measure it.