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Measurement, control 15 of 17

M-15 Preserve telemetry limits and data lineage

P1Needs your evidence

Report data with its collection method, coverage, truncation, time zone and aggregation rules. API pagination does not prove that all underlying data is available.

Priority
High priority.
Hard gate
No
Change class
READ_ONLY: Inspect authorised evidence.
Quality bucket
Not scored

Evidence to review

  • Dataset manifest, transformation checks and reconciliation results.

How to implement

  1. Retain raw exports and transformation versions.
  2. Validate dimensions, canonical attribution and row limits.
  3. Reconcile totals where possible and flag discrepancies.
  4. Separate errors, missing rows, suppressed data and genuine zeros.

How UltimateSEO checks this

Needs your evidence. No automated check covers this control, so it stays UNKNOWN until evidence is supplied.

States used: PASS, FAIL, UNKNOWN, NOT_APPLICABLE or BLOCKED. UNKNOWN is never shown as a pass. How states work.

Part of The UltimateSEO Framework v4.3, catalogue dated 2026-10-14. Evidence states, control states and the publish gate are explained on the hub.

Check this control on your own site

The instant scan maps what it finds to this control and tells you honestly whether it could verify it.