Proportionate optimisation, control 4 of 8
O-04 Evaluate owned-domain portfolios without manufacturing consensus
P0Hard gateNeeds your evidence
Common ownership is not a violation. Nevertheless, distributing the same funnel or endorsements across domains must not be used to evade review, manufacture independent authority or conceal low-value scale.
- Priority
- Gate. A FAIL stops publish or launch.
- Hard gate
- Yes. A FAIL stops publication, whatever the score.
- Change class
- READ_ONLY: Inspect authorised evidence.
- Quality bucket
- Not scored: hard gate only
Evidence to review
- Ownership/purpose map and cross-domain overlap review, with verified distinct utilities and disclosed relationships where relevant.
How to implement
- Record ownership, brands, business purpose and the audience served by each affected domain.
- Review common templates, destinations and cross-links across the declared portfolio as well as within one site.
- Label owned references as owned; never count them as independent corroboration in a report.
- Choose retain, differentiate, improve or consolidate from user and business evidence, not from domain count alone.
- Use a parent rollout ledger across agents/sites when one coordinated plan affects several domains.
How UltimateSEO checks this
Needs your evidence. No automated check covers this control, so it stays UNKNOWN until evidence is supplied.
States used: PASS, FAIL, UNKNOWN, NOT_APPLICABLE or BLOCKED. UNKNOWN is never shown as a pass. How states work.
Part of The UltimateSEO Framework v4.3, catalogue dated 2026-10-14. Evidence states, control states and the publish gate are explained on the hub.