Authority and distribution, control 7 of 12
A-07 Measure supported social and video Search properties
Use supported social/video properties to measure their visibility in Google Search. This is not a substitute for the platform's own complete audience analytics.
- Priority
- High priority.
- Hard gate
- No
- Change class
- APPROVAL_REQUIRED: Required exact authority must be valid before the consequential action.
- Quality bucket
- Authority and distribution readiness
Why it matters
Without these properties, search visibility from social and video content goes unseen, so teams cannot tell which platforms or formats are being found. That leaves distribution decisions based on guesswork. Measuring each surface separately shows where a topic actually performs.
Evidence to review
- Verified property, available report fields and exported observations.
How to implement
- Confirm account ownership and current support before setup.
- Inspect actual available query, content, country and device views.
- Keep each property and format separately identifiable.
- Do not invent an API endpoint for a feature merely because its UI exists.
How UltimateSEO checks this
Needs your evidence. No automated check covers this control, so it stays UNKNOWN until evidence is supplied.
Evidence needed: which social and video properties are connected in Search Console.
States used: PASS, FAIL, UNKNOWN, NOT_APPLICABLE or BLOCKED. UNKNOWN is never shown as a pass. How states work.
Sources
Part of The UltimateSEO Framework v4.3, catalogue dated 2026-10-14. Evidence states, control states and the publish gate are explained on the hub.