Area 7 of 10 in the UltimateSEO Framework v4.3
Authority and distribution
How a business earns references and reaches people honestly. It covers assets worth citing, outbound link qualification, third-party corroboration, video, reviews, Preferred Sources, social and video Search properties, Search profiles, format-native distribution, page-and-video tests, PR and the UGC Fresh Data Program. None of them is a hard gate. The scan checks 1 automatically, gives a partial signal for 1 and needs your evidence for 10.
- Controls
- 12
- Hard gates
- 0
- Automated checks
- 1
Every Authority and distribution control, with priority, hard gates and how it is checked
Automated the scan can produce pass or fail evidence on its own. Partly automated the crawl gives a signal, a person decides. Needs your evidence Search Console, logs, business facts or reviews are required; the state stays UNKNOWN until you supply them.
| ID | Control | Priority | Checked by |
|---|---|---|---|
| A-01 | Create assets worth independent editorial reference | P1 | Needs your evidence |
| A-02 | Qualify paid and user-generated outbound links | P1 | Automated |
| A-03 | Earn real third-party corroboration | P1 | Needs your evidence |
| A-04 | Use video as genuine expertise and distribution | P2 | Needs your evidence |
| A-05 | Collect authentic reviews and participate honestly | P1 | Needs your evidence |
| A-06 | Use Preferred Sources only where eligible | P2 | Needs your evidence |
| A-07 | Measure supported social and video Search properties | P1 | Needs your evidence |
| A-08 | Use genuine Search profiles and badges | P2 | Partly automated |
| A-09 | Distribute useful topics in format-native ways | P1 | Needs your evidence |
| A-10 | Test page-and-video combinations for high-value decisions | P2 | Needs your evidence |
| A-11 | Separate legitimate PR from prohibited authority manipulation | P2 | Needs your evidence |
| A-12 | Evaluate the UGC Fresh Data Program only for suitable platforms | P2 | Needs your evidence |
Back to the framework hub, or see how the publish gate uses these controls.