Area 6 of 10 in the UltimateSEO Framework v4.3

Business identity

Whether the business, its people and its facts are real and consistent. It covers invented people and credentials, authorship, how and why content was made, E-E-A-T as evidence, stronger review for high-impact topics, ownership and contact details, brand consistency, local profiles, current commercial facts and one source of truth for repurposed content. 6 of the 10 are hard gates: a confirmed FAIL on any of them stops publication until it is fixed. The scan gives a partial signal for 4 and needs your evidence for 6.

Controls: 10
Hard gates: 6
Automated checks: 0

Every Business identity control, with priority, hard gates and how it is checked

Automated the scan can produce pass or fail evidence on its own. Partly automated the crawl gives a signal, a person decides. Needs your evidence Search Console, logs, business facts or reviews are required; the state stays UNKNOWN until you supply them.

ID	Control	Priority	Checked by
E-01	Do not invent people, qualifications or customer identities Hard gate	P0	Needs your evidence
E-02	Show real authorship and accountability where expected Hard gate	P1	Partly automated
E-03	Explain who created content, how and why	P1	Needs your evidence
E-04	Treat E-E-A-T as evidence, not a hidden score	P2	Needs your evidence
E-05	Apply stronger review to high-impact content Hard gate	P0	Needs your evidence
E-06	Make ownership, contact and commercial relationships clear Hard gate	P1	Partly automated
E-07	Keep core brand identity consistent across controlled surfaces	P1	Partly automated
E-08	Maintain accurate local profiles and service representation Hard gate	P0	Partly automated
E-09	Keep commercial facts current at the point of decision Hard gate	P0	Needs your evidence
E-10	Repurpose content from one factual source of truth	P1	Needs your evidence

Back to the framework hub, or see how the publish gate uses these controls.