Integrity, control 6 of 7
G-06 No expired-domain exploitation, plagiarism or stitched filler
Do not exploit historical domain signals or scraped material to distribute manipulative low-value content. Domain reuse and licensed syndication are not inherently prohibited.
- Priority
- Gate. A FAIL stops publish or launch.
- Hard gate
- Yes. A FAIL stops publication, whatever the score.
- Change class
- APPROVAL_REQUIRED: Required exact authority must be valid before the consequential action.
- Quality bucket
- Not scored: hard gate only
Why it matters
Reusing an old domain's reputation or assembling pages from other people's content gives users nothing original and trades on trust the new site has not earned. Google's spam policies treat these tactics as manipulation. Search and AI systems have little reason to rely on a site built this way.
Evidence to review
- Historical site samples, rights records, content comparisons and new-site purpose.
How to implement
- Check domain history, topic change, rights and intended audience.
- Distinguish licensed primary information from copied prose with superficial changes.
- Document added value and source attribution; attribution does not itself make a copy original.
How UltimateSEO checks this
Needs your evidence. No automated check covers this control, so it stays UNKNOWN until evidence is supplied.
Evidence needed: domain history, content provenance and whether any section is scraped or stitched from other sites.
States used: PASS, FAIL, UNKNOWN, NOT_APPLICABLE or BLOCKED. UNKNOWN is never shown as a pass. How states work.
Sources
- [G4] Google spam policies
Part of The UltimateSEO Framework v4.3, catalogue dated 2026-10-14. Evidence states, control states and the publish gate are explained on the hub.