Quality and evidence, control 14 of 15
Q-14 Build case studies with an evidence chain
Connect context, baseline, intervention, measurement window and outcome. A case study is not proof that the same result will recur for every customer.
- Priority
- High priority.
- Hard gate
- No
- Change class
- EVIDENCE_REQUIRED: Authoritative facts must be supplied.
- Quality bucket
- Original, non-commodity value
Why it matters
A success story with no baseline or measurement window cannot be checked, so readers have no reason to believe it. Search engines and AI answer engines gain nothing reliable from unsupported claims. Invented customer names make it worse.
Evidence to review
- Project records, calculations, permissions and baseline/outcome evidence.
How to implement
- Obtain permission and define attribution limits.
- Show absolute and relative values where useful.
- Explain other changes that may have affected the result.
- Label anonymous cases honestly rather than inventing customer identities.
How UltimateSEO checks this
Needs your evidence. No automated check covers this control, so it stays UNKNOWN until evidence is supplied.
States used: PASS, FAIL, UNKNOWN, NOT_APPLICABLE or BLOCKED. UNKNOWN is never shown as a pass. How states work.
Sources
Part of The UltimateSEO Framework v4.3, catalogue dated 2026-10-14. Evidence states, control states and the publish gate are explained on the hub.