Area 3 of 10 in the UltimateSEO Framework v4.3
Intent and strategy
Why a page should exist and what kind of page it should be. It covers user purpose, a coherent site, research before drafting, intent and page type, customer journeys, sub-needs, wording variants, location pages, commercial value, after-purchase questions, existing strengths and fixing strategy before copy. 4 of the 12 are hard gates: a confirmed FAIL on any of them stops publication until it is fixed. The scan checks 1 automatically, gives a partial signal for 2 and needs your evidence for 9.
- Controls
- 12
- Hard gates
- 4
- Automated checks
- 1
Every Intent and strategy control, with priority, hard gates and how it is checked
Automated the scan can produce pass or fail evidence on its own. Partly automated the crawl gives a signal, a person decides. Needs your evidence Search Console, logs, business facts or reviews are required; the state stays UNKNOWN until you supply them.
| ID | Control | Priority | Checked by |
|---|---|---|---|
| I-01 | Give every page a real user purpose Hard gate | P0 | Needs your evidence |
| I-02 | Keep the site purpose and editorial boundaries coherent | P1 | Partly automated |
| I-03 | Build a research packet before strategic content | P1 | Needs your evidence |
| I-04 | Validate primary intent and page type Hard gate | P0 | Needs your evidence |
| I-05 | Build topic architecture around the customer journey | P1 | Needs your evidence |
| I-06 | Map fan-out needs without pretending to observe hidden queries | P1 | Needs your evidence |
| I-07 | Do not create duplicate pages for wording variants Hard gate | P0 | Partly automated |
| I-08 | Use real operational evidence for location pages Hard gate | P0 | Automated |
| I-09 | Prioritise commercial value rather than volume alone | P1 | Needs your evidence |
| I-10 | Cover implementation and post-purchase questions | P1 | Needs your evidence |
| I-11 | Use existing strengths before speculative expansion | P1 | Needs your evidence |
| I-12 | Solve strategy problems before copy problems | P1 | Needs your evidence |
Back to the framework hub, or see how the publish gate uses these controls.